A grade II listed building located in the heart of Cathedral Road, exuding history as well as luxury and boasting 11 apartments and 3 villas.
A beautiful project to be involved in and one which got the best out of Do Digital Agency.
Do Digital Agency (DoDA) was tasked with creating a suite of marketing material for this exclusive development to promote the sale of the properties before site completion. Imagery, animation, branding, and websites formed just some of the content required to assist with the marketing of The Hamilton.
The marketing content needed to reflect and highlight the building’s classical feel and timeless design features. During early scoping sessions and project research, a brand identity was developed which echoed these endearing assets. The choice of corporate colours and inspired gothic logo ensured this was achieved from the very first stages. The same principle was applied to image creation. The styling and furnishing of each image were unique to the space and working with an interior designer, the final images embodied the rich and sumptuous lifestyle of the proposed demographic.
In conjunction with the imagery being carefully curated and completed, the creative marketing team continued to develop the overall marketing pack. An initial call to action micro-site was created allowing potential buyers to show early interest. This was replaced further down the line with a complete website allowing anyone to enjoy the subtle delights of the property. The website included imagery, animations, photography, local information, and property specification sheets. Nothing was left to chance so to ensure every facet of the project was portrayed in a unique and elegant fashion. The website also hosted a 360 Tour which allowed the user to peruse the property from the comfort of their living room; from London to Edinburgh, the Hamilton was available to all. The perfect feature to help promote a property when people can’t always get from A to B with ease.
For this project, our client used our CGI services, Creative services, and Interactive services. Find out more here The Hamilton – Do Digital Agency