Burberry, MIlan – Via Montenapoleone

Flair
Studio collaborated with the Burberry store planning team, ASZ
architects and the Ganter Group and also led the coordination and the
site supervision for the refurbishment of the 2,500 Sq mt store in Via
Montenapoleone in Milan.

The brief was to replicate the new
concept of the Regent Street flagship store with the curtains acting as a
backdrop for the  floating furniture as a main theatrical feature,
although introducing new colours to enhance the different products
within the areas of the gigantic store. But the programme was very tight
and imposed to work in phases and during the night, in order to
minimize disruptions of the operating store.

Special effort was
made to wrap the entire store with waved curtains into different shades
and textures. These had to take into account the architecture of the
Palazzo as well as integrate the bespoke joinery, lights, architectural
features like portals, staircase, doors, and all the special systems.
The amount of fabric from the curtains in such a big store imposed to
change the anti-fire requirements of the building.

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