The power of brand ethos and storytelling

Rather than making your marketing messages all about selling, you can bring much more engaged readers to the table by leveraging their natural curiosity for a narrative, and establish a longer-term emotional connection with them. It is estimated that we are 22 times more likely to remember a fact if it’s embellished with a story […]


Designer Of The Week Spotlight with Federico Schilling…

Tell me a little bit about Flair Studio? The studio was born under the idea of combining the rigour and formality which are embedded in the architectural profession with little elements of unpredictability and glamour with the idea to slightly shift the angle and to generate new perspectives. The ability to work across residential, retail, […]


How do we implement Biophilic Design?

WHAT IS BIOPHILIC DESIGN? The term ‘biophilia’ was first invented by social psychologist Eric from (5. The Heart of Man, 1964 ) and later popularized by biologist Edward Wilson (Biophilia, 1984).  Biophilia meaning love of nature which emphasises on human’s essential attraction to nature and natural processes. It proves that human beings have a genetic connection towards the natural world built up through hundreds of […]


Tips for Securing Top Media Coverage

How to secure editorial coverage While social media has opened up a plethora of opportunities for marketing and PR, the importance of editorial coverage is as strong as ever. The prestige of editorial coverage, either in print or online, has shown no sign of waning and is much coveted by many brands and businesses. Here […]


Staying Motivated

Staying Motivated Staying motivated can be tough at the best of times. But after the year we’ve all had, keeping upbeat is just that bit harder. Like the budding shoots and flowers, we can beat winter’s gloom. And find a place where we feel positive. But like any journey, we’ll get there one step at-a-time. […]


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